Why Defined Outcome ETFs Are So Popular 

Graham Day, chief investment officer for Innovator ETFs, breaks down everything you need to know about defined outcome ETFs. 

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Reviewed by: Lisa Barr
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Edited by: Lisa Barr
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Pioneered by Innovator ETFs, defined outcome exchange-traded funds have become a hit with investors over the past few years. Why are so many investors embracing these funds, and how do they work? etf.com Senior Analyst Sumit Roy sits down with Graham Day, chief investment officer for Innovator ETFs, to help answers those questions and more. 

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